AXE launches new hair care products for men

AXE has been know for it’s great body sprays, but they’ve branched out into another field where men need help.  Hair Care.   Why?  To help men.

AXE set out to prove to men that lack of attention to haircare and styling was a major turnoff to girls.  AXE conducted a national survey, which led to some pretty interesting results.  Basically, guys are clueless when it comes to what women find attractive.  The research shows that “Only 29 percent of guys think hair is very important when it comes to attracting a girl, two-thirds (63 percent) of girls say that guys with bad hair don’t understand that their hair makes a negative impression on girls.”

More from AXE:

AXE Hair includes:

Shampoos

• AXE Just Clean Shampoo provides a fresh scent and invigorating feel for a clean she’ll notice
• AXE De-Glue Shampoo + Scrub features rock crystals and removes the gunky product build-up blocking guys’ game
• AXE De-Poof Shampoo features a hydrating Kukui blend and deflates poofy hair to inflate guys’ appeal
• AXE Anti-Dandruff Shampoo + Conditioner offers zinc-based dandruff control because girls don’t dig flakes
• AXE 2 in 1 Shampoo + Conditioner combines cleansing and conditioning to speed up guys’ clean and their game

Conditioner

• AXE Just Soft Conditioner leaves hair so soft she won’t be able to keep her hands out of it

AXE Styling Products

• AXE Messy Look Paste gives hair a messy, just-out-of-bed look she’ll want to run her hands through
• AXE Spiked-Up Look Putty gives hair hold without all the hard crunch of gel that girls hate
• AXE Clean-Cut Look Pomade gives guys a girl-approved polished look without appearing wet
• AXE Shaggy Look Cream gives longer manes an easygoing look for hair she can’t resist

AXE Hair shampoos and conditioner are available at mass retail outlets for $4.99 for a 12-oz. bottle. AXE Hair styling aids are available at mass retail outlets for $5.99 for a 2.64-oz. jar; enough for 75 uses.

Since most men are as knowledgeable about haircare products as they are about the differences between Gucci and Pucci, AXE spells it out clearly for them.  Each product is named according to what it is supposed to accomplish: the shampoos feature names like “de-glue” and “de-poof” while the styling products are named according to the look they create from “shaggy” to “clean cut.”

And they’ve added a great video to prove the point.